Garments for the extreme

// Craft Friends - our journey with the world's best athletes

The road to success is rarely a straight one. It’s rather a journey that moves back and forth to the deepest of places, where true grit roams and focus rules, as well as to areas of emotional highs best described as euphoria. Collaborating with a multitude of Olympic and world champions, this trying and exhilarating journey has become second nature to us.

We live by performance. And so we live together with elite athletes across the globe. We work out with them, eat with them, relax with them, and in our hearts we also ascend the podium as one.

Of course we also lose together. These disappointing moments, as painful as they can be, we choose to see as platforms for development. Triggers to future success.

So we take the losses and add the victories, the workouts, the dreams, the sweat, the pouring rain, the boiling sun and all the conditions that nature and life can muster, and aim for a place where no one has gone before.

This is the journey we have chosen. 

Upcoming Sponsored Events

Charlotte Kalla

Cross-Country Skiing

We are proud to say that we have worked together with cross-country skier Charlotte Kalla since the early days of her elite career. During this period we have witnessed a junior world champion blossom into a full-grown superstar with a knack for awe-inspiring skiing.

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René Holten Poulsen

Kayak

Known for his speed and relentless determination, Danish sprint kayaker René Poulsen has compiled an impressive track record: World champion, four-time European champion as well as runner-up at the 2008 Beijing Olympics. And he is still only halfway through his career!

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Marit Bjørgen

Cross-Country Skiing

Six Olympic gold medals, twelve world champs triumphs and a huge pile of world cup victories. The facts speak the truth: Marit Bjørgen is undoubtedly the best and greatest cross-country skier the world has ever seen. And most likely ever will see.

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Teams

Cross-Country Skiing

US Ski Team
USA
Ski Team Sweden Rollerski
Sweden
Ski Team Sweden
Sweden
Bayerischer Ski Verband
Germany
Alaska Pacific University
USA

Track and Field

Sweden National Track & Field Team
Sweden
Norway National T&F Team
Norway

Biathlon

Finnish Biathlon Association
Finland

Nordic combined

Norway Nordic Combined
Norway

Cycling

Team Tre Berg
Sweden
BORA-hansgrohe
Germany
BKCP-Corendon
Benelux
Yowamushi Pedal Cycling Team
Japan

Ice Skating

Husqvarna / Primagaz
Benelux

Running

Craft Concept Racing
USA

Football

PEC Zwolle
Benelux

Rowing

Rowing Association of Slovenia
Slovenia

Team Bulls
Germany
Craft Rocky Mountain
Germany

Athletes

Winter Sports

Michele Boscacci
Italy
Valentina Greggio
Italy

Kayak

Monica Seryu
Japan
George Tatchell
United Kingdom
David Horkan
United Kingdom
Rebeka Simon
United Kingdom
Cade Ryan
United Kingdom

Track and Field

Sanna Kallur
Sweden

Cross-Country Skiing

Jens Burman
Sweden
Axel Ekström
Sweden
Marcus Ruus
Sweden
Akira Lenting
Japan
Keishin Yoshida
Japan
Johan Olsson
Sweden
Lisa Dahl
Sweden
Anders Södergren
Sweden
Hanna Falk
Sweden
Sofia Henriksson
Sweden
Julia Svan
Sweden
Aino-Kaisa Saarinen
Finland
Zebastian Modin
Sweden
Carl Quicklund
Sweden

Biathlon

Michael Greis
Germany
Jori Mørkve
Norway
Anton Shipulin
Russia
Evgeniy Garanichev
Russia

Running

Achim Heukemes
Germany
Marjan Zupancic
Slovenia
Zana Jereb
Slovenia
Thijmen Kupers
Benelux
Lee Kemp
United Kingdom
Melissa Courtney
United Kingdom
Rok Puhar
Slovenia
Marthe Katrine Myhre
Norway

Snowboard

Eri Yanetani
Japan
Zan Kosir
Slovenia

Duathlon

Søren Bystrup
Denmark

Triathlon

Andreas Borch
Denmark
Jens Petersen-Bach
Denmark
John Mcavoy
United Kingdom
Jane Hansom
United Kingdom
Daz Parker
United Kingdom
Peter Hardcastle
United Kingdom

Cycling

Jason Miles
United Kingdom
Ross Lovell
United Kingdom
Caroline Ryan
United Kingdom
Elisabeth Sveum
Norway
Anna Marie Hughes
United Kingdom

Gymnastics

Epke Zonderland
Benelux

Nordic combined

Jørgen Graabak
Norway
Magnus Moan
Norway