// Craft Friends - our journey with the world's best athletes
The road to success is rarely a straight one. It’s rather a journey that moves back and forth to the deepest of places, where true grit roams and focus rules, as well as to areas of emotional highs best described as euphoria. Collaborating with a multitude of Olympic and world champions, this trying and exhilarating journey has become second nature to us.
We live by performance. And so we live together with elite athletes across the globe. We work out with them, eat with them, relax with them, and in our hearts we also ascend the podium as one.
Of course we also lose together. These disappointing moments, as painful as they can be, we choose to see as platforms for development. Triggers to future success.
So we take the losses and add the victories, the workouts, the dreams, the sweat, the pouring rain, the boiling sun and all the conditions that nature and life can muster, and aim for a place where no one has gone before.
This is the journey we have chosen.
We are proud to say that we have worked together with cross-country skier Charlotte Kalla since the early days of her elite career. During this period we have witnessed a junior world champion blossom into a full-grown superstar with a knack for awe-inspiring skiing.Read more
Known for his speed and relentless determination, Danish sprint kayaker René Poulsen has compiled an impressive track record: World champion, four-time European champion as well as runner-up at the 2008 Beijing Olympics. And he is still only halfway through his career!Read more
Six Olympic gold medals, twelve world champs triumphs and a huge pile of world cup victories. The facts speak the truth: Marit Bjørgen is undoubtedly the best and greatest cross-country skier the world has ever seen. And most likely ever will see.Read more